Martine Ali focuses on modular, self-customizable pieces. She wants you, the wearer, to attach, detach links, chains to your own personal style. Ali started making and working with jewelry during her childhood in Chicago. This is where her baby sitter had brought her to the bead counter at a craft store and the rest is history. Eventually Ali moved to New York where she worked at DKNY. Through her visual sensibilities, she created Martine Ali where it’s been worn by Kendrick Lamar, ASAP Ferg, Lady Gaga and the likes. “I’m not the type of designer who premeditates it. I don’t sketch out stuff of how I want it to work, A big reason why I think my jewelry is distinct is because I don’t think so hard about it.”