Founded by designer Rui Zhou. RUI explores the idea of imperfection throughout the collections. Fascinated by the unfinished, broken, or unloved; the aesthetic of the brand is based on the duality of fragility and strength. Focusing on the poetic elegance between the skin and garment, RUI continuously exploring the subtle relationship among skin and fabric, body and garment, entity and boundary. It is this the spatial structure between them that establishes the complex relationship that transmits tension in its delicacy.