KUSIKOHC is one of many creative outlets for Cho Giseok, a polymathic practitioner who has found success in photography, creative direction, sculpting, drawing, and more. Rooted in messages of community, identity, and reinvention, KUSIKOHC is steadfast in its message: “Right to Fail,” an animating principle based in freedom of expression. “I believe challenge and endeavour themselves have the power to change at least small parts of something, even if they get failed. Therefore, we have the Right to Fail.” — Cho Giseok