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Hyein Seo

HYEIN SEO


A graduate of Antwerp's prestigious Royal Academy of Fine Arts, South Korean designer Hyein Seo explores contemporary urban sportswear through a distinctly unisex prism. Irreverent, subtly ironic, and conceptually precise, Hyein Seo's work serves to foreground her imagined dystopia, a landscape informed by a lifetime of dusty arcades and prodigious amounts of anime. A consistent theme throughout Seo's career has been the transition from adolescence to womanhood. Seo's representation of empowerment feels truly fresh and original, and the y2k era-inspired aesthetic seems perfectly suited for our tumultuous times.